Back then, no one thought advertising on Facebook and Twitter was more than a fad. It happened again with the emergence of social media and Web 2.0 around 2014. Many companies ignored the opportunity to build and launch an app, which made their target audiences ripe for the picking by competitors who were first to market. We saw a similar transformation in the late 2000s as the app-based economy took off. Then, it was just a bookstore, but it quickly buried the competition, driving Borders Books out of business thanks to their slow-to-market approach. Then, along came Amazon, which literally defined e-commerce as we now know it. Very few companies saw the potential for e-commerce and most assumed that no one was going to actually buy stuff online. When the modern internet first emerged as a marketing channel, it was perceived by many as simply an online brochure. In fact, we’ve seen these kinds of seismic shifts before when it comes to being first out of the gate to adopt new technology. And, with as many as 75% of households expected to own a smart speaker by 2025, implementing a voice program now is a huge opportunity to gain early adoption and edge out your competition. Already one-third of smart speaker owners say they want voice-based customer service options, while another 30% are unsure - which makes for a rich opportunity to capture that audience share. Make no mistake, that’s not hyperbole or an empty threat. And, failure to adopt this game-changing technology could very well spell the end of your company. That means if you’re ignoring the opportunity to deliver voice-based customer interaction, you’re about to get left behind. Gartner predicts that in 2020, 30% of web browsing will be done without a screen, and voice devices like Amazon Echo and Google Home are already being adopted at a faster rate than any technology in human history. We’re on the cusp of a voice tech revolution. Consider this your wakeup call: it’s time to start paying attention. If it seems like everywhere you turn, you’re being hit with yet another statistic or story about how voice tech is the future.
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